April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

CAMPAIGN: Being a “Soul Sista” for Free Soul Sista’s


 

It’s not everyday that you get to shoot with such a genuinely lovely team that you wind up feeling like you’ve known each other for years, laughing, joking and dancing around on set – so carefree and loving it! Therefore it wasn’t a surprise that when the images from the Free Soul Sista’s campaign dropped that the spirit of that day was captured so organically.

It’s not hard to act like a #GirlSquad when you feel like a #GirlSquad already… 

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

So what is FREE SOUL SISTA’S anyway? 

Free Soul Sista’s is a vegan protein supplement company, founded by CEO Arjun Sofat, which has specifically and uniquely formulated their products for women.

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse

Trés Chic! 

Free Soul Sistas have worked closely with clinical nutritionists to bring the best blend of ingredients to enhance strength, energy and balance within the female body. Moreover all of their products are Gluten, Soy, and GMO free.

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

So put simply, Free Soul Sista‘s are powerful protein packets full of nothing but tasty goodness to help us women feel even more like the superheroes we are.

#NotJustProteinInAPrettyPack

I was surrounded the most amazing women on the shoot day, most of whom I’d met for the first time! And one of the best attributes to the shoot was that the brand decided to cast a diverse range of models, which to me illustrated that inclusivity is a motif that this brand thrives off of.

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

We shot in the now infamous shocking pink Franks Café in Peckham from Midday until sunset around 8pm – managing to cast a gloriously dreamy pink hue over us as we wrapped. It seemed like Mother Nature was on our side that day, no rain, no blistering wind just sun, smiles and an immense amount pink overload!

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

Have a look at the mini campaign video below featuring Me alongside my other Free Soul Sista’s; Tia, Amina, Kirby and Zoey

April Alexander Free Soul Fitness W models AFro Black Model Arjun Sofat Discreet Muse Tia Ward Amina Fisher Zoey Kay Kirby Akindeinde

– M O R E  C A M P A I G N  P H O T O S –

– B E H I N D  T H E  S C E N E S –

#HerFreeSoul